As of August 28th, the Sky Mirror Tea Card Salt Lake Scenic Area had received over 2 million visitors in 2026, becoming the first scenic area in Qinghai Province to receive more than 2 million visitors this year. To commemorate this significant milestone, the scenic area held the "Welcome 2 Million! Bonuses Keep Coming" theme event, allowing tourists from all directions to witness this remarkable achievement in cultural and tourism development together.

At the event site, a 4-meter custom commemorative cake attracted tourists to stop and participate. Interactive quizzes with prizes were held, and tourists shared the sweetness and enthusiastically answered questions to win special gifts. Accompanied by regional characteristic song and dance performances, Ms. Wu from Guangzhou became the 200th tourist. The scenic area presented a commemorative medal to the lucky tourist Ms. Wu, sent her a personalized gift package, and granted her the right of free entry to the scenic area for life.

Guided by a tour guide, Ms. Wu and her group of six people experienced the scenic area's electric vehicles, small trains, boats, and professional photography tours, and tasted the unique salt lake ice cream. "We not only encountered the grand scenery of the 'Sky Mirror' on the plateau, but also received unexpected surprises. We sincerely wish the scenic area to continue to develop better," said Ms. Wu.

Behind the millions of visitors is the continuous deepening of the scenic area's commitment to ecological priority, service improvement, and business model innovation. To protect the ecological color of the salt lake, the scenic area has continuously launched green environmental protection public welfare activities. Tourists who collect five plastic bottles can exchange for a bag of original salt lake lake salt, guiding a large number of tourists to jointly participate in the protection of the plateau environment.

The supporting services have been continuously upgraded and improved. The scenic area expanded the catering business model, introduced chain catering brands, and KFC and Dicos stores in the salt lake area have been fully launched. The tourists' group of six people experienced the scenic area's electric vehicles, small trains, boats, and professional photography tours, and tasted the unique salt lake ice cream. "We not only encountered the grand scenery of the 'Sky Mirror' on the plateau, but also received unexpected surprises. We sincerely wish the scenic area to continue to develop better," said Ms. Wu.

Behind the high popularity of the tourism market is the continuous implementation of measures to benefit the people. The scenic area implemented summer cultural and tourism benefits, offering free admission policies to national middle and high school students and college graduates. It also collaborated with Kanma La scenic area to launch a "Tea Card Salt Lake + Kanma La" special ticket, leveraging online platforms such as Douyin, Ctrip, Meituan, and Tongcheng to expand ticket purchasing channels, achieving the sharing of high-quality cultural and tourism resources.

Promotion and publicity have been carried out both online and offline, innovating the "tourism + live streaming" marketing method. Cultural tourism experts were invited for on-site exploration and creation, and a series of online communication topics were planned. Multiple topics topped the热搜 list， and related content received over 10 billion new exposures across the network， continuously enhancing the brand influence of "Sky Mirror".

The booming tourism market is the best affirmation of the achievements of Qinghai's cultural and tourism construction. As a representative scenic area of Qinghai's culture and tourism， the Tea Card Salt Lake Scenic Area will continue to protect the ecological bottom line， consolidate the hardware foundation， optimize service quality， and continuously enhance the tourists' experience and satisfaction， injecting continuous power into the construction of Qinghai's international ecological tourism destination.