Recently, the 2026 "Mountain Source Water, Magnificent Qinghai" publicity and promotion event for assistance to Qinghai provinces and major tourist source areas, organized by the Cultural and Tourism Department of Qinghai Province, came to a successful conclusion. This series of activities was themed "The mountains call out, hearts seek destinations - Mountain Source Water and Magnificent Qinghai enter universities". It successively visited Zhejiang Communication University, Yangzhou University, Shanghai Jiao Tong University, China Civil Aviation University, and Shandong Management University, conducting special promotions. The Tachak Salt Lake Scenic Area and Kanma La Scenic Area, as the core cultural and tourism brands of Qinghai, participated in the showcase, attracting the attention of university students with their stunning scenery, profound heritage and interesting interactions, and enabling the charm of the Xizhen Cultural Tourism brand to deeply reach the Z Generation consumer group.
The atmosphere at each event site was lively. The organizers meticulously created immersive experience spaces such as themed photo打卡 zones, cultural tourism markets, and landscape photography exhibitions, showcasing the ecological beauty and cultural characteristics of Qinghai in all aspects. The booths at the Tachak Salt Lake Scenic Area and Kanma La Scenic Area were extremely popular， and the interactive quiz with prizes that was concurrently held attracted students to actively participate. During the quiz， everyone comprehensively learned about the natural scenery， cultural history， and highlights of the scenic spots in the area， and experienced the unique charm of Qinghai's cultural tourism up close. The special cultural and creative product exhibition area of Tachak Salt Lake was particularly popular， featuring creative items such as salt bag， salt sculptures， and fridge magnets that combined salt lake characteristics with practicality， and were highly favored by students， becoming the most popular "handmade souvenirs" at the event.
During the promotion session, the Tachak Salt Lake and the Kanma La scenic area presented a unique and distinctive high-quality tourism feast to the students at school through a combination of wonderful video screenings and on-site explanations. They allowed the students to immerse themselves in the distinctive cultural tourism resources and regional customs of Qinghai. As the nationally renowned "Sky Mirror", the Tachak Salt Lake has a spectacular phenomenon of water and sky merging and mirror-like reflections on sunny days, which is truly remarkable. This salt lake not only boasts unique natural scenery but also embodies a 3,000-year-long salt industry civilization. The world's largest outdoor salt sculpture art cluster standing in the scenic area is grand and awe-inspiring, combining natural wonders with cultural depth.
The Kambala World Geopark scenic area presents a different kind of magnificence. The majestic and grand Danxia mountain peaks stand along the Yellow River, forming various forms of water-based Danxia landforms such as peaks, square mountains, caves, and cliffs. The harmony between the mountains and the water is truly a wonder. Within the scenic area, the original forests are lush and green, with various types of vegetation flourishing, including Qinghai fir, pine, rhododendron, etc. Deer and yaks, among other wild animals, live there. The ecological resources are extremely rich. Moreover, a thousand-year-old temple is hidden in the mountains, blending human cultural relics with natural landscapes, creating a breathtaking masterpiece that combines ecology and culture.
In the theme check-in market area, many students enthusiastically shared their genuine feelings. They all stated that they had always been fascinated by the breathtaking scenery of the "Sky Mirror" of the Qatag Salt Lake. Through this Qinghai cultural and tourism special promotion, they got a first-hand understanding of the magnificent Kanma La scenic area and were deeply impressed by the ingenious water-based Danxia wonder. Many students expressed on the spot that they have included Qinghai in their graduation travel list and are looking forward to going to this romantic and magnificent plateau rendezvous soon, immersing themselves in the unique scenery and cultural atmosphere of the magnificent Qinghai.
During the event, Xi Min Cultural Tourism also conducted in-depth exchanges with various universities. They focused on specific discussions on core topics such as deepening cooperation between universities and the local area, exploring the integration of Yellow River culture into campuses, jointly building practical education bases, and establishing a platform for young people's cultural tourism practice. They actively sought cooperation paths that complemented resources between enterprises and universities, jointly cultivated talents, and jointly expanded the market. The aim was to promote the mutual empowerment of Qinghai's cultural tourism resources and the educational resources of universities.
A relevant official from Ximin Cultural Tourism Company stated that the Z generation has become the main force in current cultural tourism consumption. College students have strong social skills, a passion for sharing, and a preference for immersive experiences, making them the core force in the dissemination of cultural tourism traffic and the creation of positive word-of-mouth. This time, Ximin Cultural Tourism Company brought its two core scenic spots to universities for targeted promotion. This is not only a practical measure taken by Qinghai's cultural tourism industry to adapt to the trend of younger and more market-oriented transformation, but also an innovative practice of building a bridge between universities and enterprises and expanding the market for young tourists. It helps to precisely reach the youth group with the cultural tourism brand of Qinghai.
This series of university promotion activities effectively broke through geographical barriers through immersive scene dissemination, interactive welfare incentives, and cultural creation value empowerment. As a result, the brand images of the "Sky Mirror" of Tachak Salt Lake and the "World Geopark" of Kanma La were deeply rooted in the hearts of young people, successfully guiding many college students to shift from "understanding Qinghai" to "yearning for Qinghai", and ultimately to "heading for Qinghai", injecting youthful vitality into the Qinghai tourism market, and planting the seeds of the magnificent Qinghai in the hearts of more young people.
