On March 16th, the 2026 "Shanzong Water Source - Magnificent Qinghai" tourism destination resource product promotion and cultural tourism enterprise connection and negotiation event was successfully held in Xining. This event was hosted by the Provincial Department of Culture and Tourism of Qinghai Province, and was organized by several tourism associations in the province. The tourism authorities of various cities and tourism-related enterprises also participated as co-organizers. More than 2,000 cultural tourism professionals, businesspeople and practitioners from both inside and outside the province gathered at the event, establishing a high-end platform for showcasing Qinghai's tourism resources, cross-regional cooperation and integration of industries. This event injected strong impetus into Qinghai's efforts to become an international eco-tourism destination.

During the event, Qinghai Ximin Cultural Tourism Co., Ltd. held a special promotion event for cultural tourism resources, targeting travel agencies, cultural tourism enterprises, and media guests from both within and outside the province. The company focused on introducing its three core tourism resources - Qinghai Tachak Salt Lake Scenic Area, Qinghai Kanma La Scenic Area, and Xinjiang Ihu Huajiang Scenic Area. From the water and sky merging in "Sky Mirror", to the natural and humanistic symbiosis in the "Mysterious Danxia", and to the time marks of the thousand-year-old cypress trees in Hami, Xinjiang, the three scenic areas have distinct characteristics and each showcases its own charm, jointly creating a magnificent and graceful cultural tourism landscape of the northwest region, injecting new momentum and vitality into the high-quality development of the cultural tourism market.

At the meeting, the Qinghai Provincial Travel Agents Association released the industry list. Qinghai Tachak Salt Lake Cultural Tourism Development Co., Ltd. was awarded honors such as Outstanding Contribution Unit, Quality Cooperative Study Tour Base, and Quality Cooperative Scenic Spot; three company employees, Li Xuejia, Zhang Haixia, and Jiao Xin, were honored with the title of Excellent "Tourism Recommender". In the enterprise cooperation connection session, the Tachak Salt Lake Scenic Area signed on-site agreements with over 200 travel agencies, reaching in-depth cooperation intentions in terms of route collaboration and customer source expansion, and building a bridge for the connection between Qinghai's ecological cultural tourism resources and the national market.

This event, with the theme of "Jointly Building the Mountain Source Water Tourism Community and Sharing New Opportunities for Regional Cooperation", focuses on the construction of the ecological tourism ring in the western region,打通s inter-industry resource connection channels, and release the incentive policies for attracting tourists. The event closely follows the requirements of high-quality development of Qinghai's cultural tourism， adopting the form of "one main and six auxiliary"， and successively conducts six major activities including resource display， product release， intention signing， discussion and exchange， joint meeting， and route inspection and investigation， comprehensively presenting the unique charm of Qinghai's ecological cultural tourism， and deeply promoting the interconnection and coordinated development of the cultural tourism industries within and outside the province. At the event site， high-quality cultural tourism products such as 2026 self-driving tour routes， "Self-driving Holy Land - New Playful Ways of Qinghai"， "The Appointment with the Yellow River - Self-driving Together - Promotion Activity of Self-driving Tourism in Nine Provinces along the Yellow River" were also released， providing guidance and direction for the development of the cultural tourism industry and promoting exchanges， allowing the participating guests to immerse themselves in the unique appeal of "Mountain Source Water， Beautiful Qinghai".

This presentation and promotion event is an important measure for Ximin Culture and Tourism to deepen cultural tourism exchanges and cooperation, expand the customer base, and enhance brand influence. In the future, Ximin Culture and Tourism will aim to build a benchmark for state-owned enterprise cultural tourism, adhere to the comprehensive operation concept of ecological priority, cultural tourism integration, and intelligent services, closely follow the strategic deployment of "helping the 'Clear Yellow River' tourism belt, optimizing the Qing-Gan loop line, strengthening the Haixi loop line, and activating the Qingnan loop line", and promote the efficient transformation of Qinghai's ecological resources into cultural tourism economic value, contributing to the creation of an international ecological tourism destination for Qinghai Province and promoting the high-quality development of the tourism industry.