At the beginning of the new year, the Xingzhi Salt Lake Scenic Area, known as the "Best Scenery of the Year" by the people, was included in the "People's Preferred · Local Beautiful Scenery (Good Products) Empowerment Program" list, further highlighting the natural and cultural beauty of Xingzhi Salt Lake and the Sky Mirror.

The "People's Preferred" platform was initiated and established by People's Daily Online, dedicated to exerting a positive influence in the construction of rural revitalization, the implementation of targeted poverty alleviation, the implementation of Healthy China, and the building of industrial brands. It aims to further assist poverty-stricken areas in winning the battle against poverty and promote the revitalization and development of local characteristic industries. As a bridge connecting high-quality brands with national consumption， People's Choice is not only a showcase window for high-quality domestic products， but also an authoritative platform carrying the mission of "selecting high-quality domestic products and empowering Healthy China"， and is a trend indicator for healthy consumption. The platform has strict entry standards， conducting multi-level reviews from brand strength， product quality to social value， solely to recommend "reliable， high-quality， and valuable" products.

"The People's Preferred · Local Scenic Beauty (Good Products) Empowerment Program" aims to enhance the regional influence, market competitiveness and national popularity of a group of regional consumption brands with local characteristics and widely recognized by the public. At the same time, it builds an exclusive platform for relevant units and establishes a big data system for the entry of local brand products on the People's Preferred platform. Combining online and offline, it fully empowers local good products and beautiful scenes.

The wonderful scenery favored by the people is a reliable choice for life. The Tea Card Salt Lake - the Mirror of the Sky is surrounded by towering snow-capped mountains on all sides. The lake surface is as calm as a mirror, complementing the sky and creating a beautiful scene. It was rated as one of the "55 Places to Visit in a Lifetime" by "National Travel Geography" and has become the "Golden Tourism Card of Qinghai" that countless tourists yearn for.

All along, Western Mining has been committed to serving the overall development of the provincial economy and society. It has integrated into the construction of an international ecological tourism destination with higher quality. Leveraging the unique resource endowment of the salt lake and taking advantage of its superior geographical location, it has been actively exploring a new model of "industry + tourism". Through innovations in brand promotion methods, deepening brand creation measures, expanding brand dissemination channels, and integrating cultural tourism development, it has continuously enhanced the brand awareness and reputation of "Chatak Salt Lake - Sky Mirror".