On November 20th, at the "2025 Maidian Cultural Tourism Festival and Best Oriental Talent Week" held in Hangzhou, the fifth Maidian Cultural Tourism Scenic Area Operation Grand Ceremony was held as the grand finale. The Chaka Salt Lake Scenic Area in Qinghai Province has successfully made it into the top 50 of the "Top 100 National AAAA-level Tourist Attractions in 2025" list. This is another significant milestone for the scenic area on its path of cultural and tourism development following its ranking among the top 200 in brand communication power last year. It marks that "China's Sky Mirror" has become a model of high-quality cultural and tourism development in the western region.

This top 100 list was evaluated by the authoritative institution in the cultural and tourism industry, Maidian Research Institute. It was determined through monitoring the search index, media index, review index, and operation index of over 2,000 4A-level scenic spots across the country, combined with objective data from multiple dimensions such as brand influence, tourist satisfaction, and service standardization, and independently evaluated by a third party. It enjoys extensive authority and credibility within the industry. Zhu Deying, the director of the Culture and tourism brand and the chief editor of the travel channel of ifeng.com, and other industry experts were invited to serve as award pressers and witness the announcement of the honor on the spot.

Bao Yu, assistant general manager of Xikang Smart Travel

The Chaka Salt Lake Scenic Area has successfully established a distinct personality brand on social media through the creation of distinctive products and intelligent operation. This selection is not only a high recognition of its core IP "Mirror of the Sky" by the market, but also a full affirmation of the scenic area's focus on tourists and its continuous optimization of services. "Thank you, Maidian Research Institute and the organizers, for your professional recognition!" I hope everyone can come to Chaka Salt Lake to experience the breathtaking beauty of "walking in the lake is like strolling in a painting", and meet the most beautiful self in this pure land. Bao Yu, assistant general manager of Xikang Smart Travel, extended a heartfelt invitation when accepting the award, conveying the scenic area's philosophy of treating guests with beautiful scenery and providing sincere service.

Today, the Chaka Salt Lake Scenic Area is led by an innovative development concept. From immersive experiences to IP content creation, from media marketing to product services, it meticulously operates every detail to bring tourists a brand-new experience. In terms of intelligent construction, the scenic area has achieved full coverage of 5G networks, launched intelligent tour guide robots, and built a "digital + humanized" intelligent service system through facial recognition turnstiles and other means, making the tour more efficient and convenient. In terms of cultural IP creation, the scenic area has certified theme salt sculpture landscapes and launched special experiences such as NPC interaction, making the thousand-year-old salt culture tangible and touchable. In terms of media marketing, an innovative online operation model of "short video seeding + live-streaming ticket sales" has been adopted, combined with the "Youcha Card, shoot Douyin, Win Big Prizes" activities to achieve the connection between traffic diversion and conversion. The international communication has achieved remarkable results. The English version of the promotional video was released on the international platforms of central media, enhancing the brand's reputation. The complete supporting facilities and warm services have also won a good reputation. The "six-in-one" service model enables employees to take on multiple roles. By 2025, it has served nearly 2.9 million tourists in total, and the satisfaction of tourists has continued to rise. As a benchmark for ecological and cultural tourism on the Qinghai-Xizang Plateau, the scenic area has driven over 5,000 jobs in the surrounding areas, achieving a win-win situation for ecological protection and tourism development, and injecting impetus into the regional economy.

In the future, the Chaka Salt Lake Scenic Area will continue to take innovation as its driving force and quality as its criterion, constantly shining the world-class tourism brand of "China's Sky Mirror", and injecting a continuous stream of impetus into the high-quality development of the cultural and tourism industry in western China.