On August 28th, the "2025 Silk Road New Chapter · Travel Wisdom Gathering - CEO Meeting of Douyin Life Services Northwest Culture and Tourism" was held in Lanzhou, hosted by Douyin. This event attracted representatives of high-quality scenic spots from the three northwestern provinces to gather together. Centering on the theme of "Digitalization Empowering Cultural and Tourism Development", it initiated a feast of intellectual exchange and experience sharing.

The highly anticipated Sky Mirror Chaka Salt Lake Scenic Area attended the event as a special guest and shone brightly at the meeting. Thanks to its outstanding performance and remarkable achievements in Douyin live streaming and promotion, Chaka Salt Lake Scenic Area won two major awards, namely "Most Popular Summer Destination Scenic Area" and "Summer Content Influence Scenic Area", becoming the focus of this conference.

Bao Yu, assistant general manager of the Smart Tourism Branch of Qinghai Xikang Cultural Tourism Co., LTD., shared the valuable practices and experiences of Chaka Salt Lake Scenic Area in Douyin live streaming and promotion during the meeting. The scenic area has closely integrated online promotion with offline consumption through an innovative model of "short video content seeding + live-streaming real-time ticket sales". At the same time, by fully leveraging the distinctive landscape of "Mirror of the Sky", multiple popular topics were created, successfully attracting a large number of tourists' attention. It is understood that the single live-streaming sales of Chaka Salt Lake Scenic Area have exceeded one million yuan, bringing tangible economic benefits to the scenic area and providing a highly valuable practical path and innovative ideas for the entire cultural and tourism industry.

Shang Xinran, the person in charge of the tourism industry in the central region of Douyin Life Services, pointed out at the meeting that the current cultural and tourism market in Northwest China is becoming increasingly mature, and the online rate is constantly rising. Douyin, with its rich and diverse content presentation forms, has become an important reference for tourists' travel decisions across the country. From the initial online "planting grass" to the final offline "pulling grass", the interaction between online traffic and offline consumption has become increasingly close. This also indicates that the cultural and tourism industry in Northwest China is now entering a golden period of digital transformation. With the continuous rise in popularity of travel methods such as the "Northwest Loop Tour" and "Hidden Gem Tour", tourists' demands for travel experiences are also getting higher and higher. "Immersive experiences" and "personalized services" have become new demand points. The rational application of digital tools is precisely the key to meeting these demands and enhancing the competitiveness of scenic spots.

This time, the Chaka Salt Lake Scenic Area has won two honors. This is not only a high recognition of its efforts and achievements in the field of digital marketing, but also an encouragement for the scenic area to continue to explore and innovate in the future, fully utilize digital means, provide tourists with better services and more unique tourism experiences, and promote the cultural and tourism industry in Northwest China to a new peak. It is believed that with the empowerment of digitalization, the Chaka Salt Lake Scenic Area will continue to exude its unique charm and attract more tourists to come and enjoy the breathtaking scenery of the "Mirror of the Sky".