This summer, the band's heat wave hit the Mirror in the Sky. From August May to August 6, the "Sky Mirror reverberating Music Travel Carnival" was staged in the Chaka Salt Lake scenic area. 9 groups of music artists with different styles, such as Mosaic and Trojan band, brought the feast of sound and electricity to the "closest place to heaven" - Chaka Salt Lake.
4 hours of high singing scene, even the high altitude is difficult to block people's enthusiasm for rock, full of texture of dazzling lighting and immersive sound glow. The dedication of the band on stage almost makes people forget that this is a performance at an altitude of more than 3,000 meters.
It is reported that the "Sky Mirror reverberating Music Travel Carnival" is co-sponsored by Chaka Salt Lake Scenic Area and Ctrip Group and REAL, the event will deeply integrate tourism and music, relying on the beautiful scenery and mature supporting facilities of Chaka Salt Lake Scenic area, set wonderful music performances, food markets and other cultural tourism formats in one, to create a unique travel music carnival.
Chaka Salt Lake · Sky Mirror "Sky Mirror Echo Music Travel Carnival"
Chaka Salt Lake is located in the northeast of the Qinghai-Tibet Plateau, the lake area is 105 square kilometers, the scenic area is 30 square kilometers, here has a long history, long poetry, is one of the cradles of salt culture in China. Chaka Salt Lake has a unique natural landscape, surrounded by the Qilian Mountains, Kunlun Mountains and rubber Mountains, like a mirror, reflecting the beautiful sky and snow mountains, forming the water reflecting the sky, the sky grounding, and people walking between the lakes, just like the scenery in the middle of the painting. It is called "the mirror of China's sky" by travelers, and is rated as one of the "55 places to Visit in a lifetime" by National Travel Geographic magazine.
This carnival is a successful exploration of the current tourism ecology of the Chaka Salt Lake View Area, the organizer of the event, attracting thousands of music fans to join the carnival and share the feast of music on the Chaka Salt Lake at an altitude of 3,059 meters.
Chaka Salt Lake scenic spot
According to the relevant person in charge of the ticket business of Ctrip Group, the event organizer, in recent years, "performance + tourism" is becoming a new driving force to stimulate the destination cultural travel consumption. With the new round of development of the music live industry, music festivals and livehouses are becoming more popular among young people. Buying a ticket for a music festival and planning a trip at the same time has become a way of life.
On the occasion of the summer travel boom, in order to respond to the travel needs of young people in the new era, Ctrip Group's new C-end cultural travel brand "Ctrip Live" and the "REAL" brand that once brought the music festival to Changbai Mountain hit it off, and carried out this activity jointly with the Chaka Salt Lake scenic spot, allowing the majority of tourists to come to the magnificent "Mirror of the sky" and enjoy the double feast of vision and hearing.
It is reported that the band lineup of the Sky Mirror echo music travel carnival is strong. The organizer invited a highly topical independent rock band from mainland China, a Mosaic band that attracts attention with its distinctive musical style, colorful and happy attributes; Trojan Horse Band, one of the "Gothic" bands that are regarded as idols and benchmarks by many domestic bands and have the greatest influence on Chinese music fans; As well as rap style Entropy+, Today's production, Wave band, synthesizer electronic style of southern acid Mimi, a combination of post-friends, digital rock, retro electronic dance music and other elements of green deer, Dream, Asia Newspaper Boy and many other distinctive band combinations, to create this romantic wonderful musical journey.
Sky Mirror reverberating music travel carnival performance scene
It is worth mentioning that the music festival has become an important position to stimulate young people's cultural travel consumption. According to the "National Performance Market Briefing in the first half of 2023" data show that in the first half of 2023, 506 large-scale concerts and music festival performances, the box office revenue of 2.497 billion yuan, and the audience number of 5.510 million. Participating in a music festival with family and friends to release enthusiasm and spend youth outdoors has become the "standard" for contemporary young people to relax and entertain.
According to the research report of Ctrip Group, summer travel is different from the "special forces" model that emerged in the May Day revenge travel wave, and many young tourists have begun to return to the travel state of enjoying life, taking "pleasing yourself" as the primary goal, pursuing "relaxation" travel, and sports and music that can stimulate dopamine secretion are important ways to please themselves.
Sky Mirror echo music travel carnival event scene
The successful holding of the "Sky Mirror Echo Music Travel Carnival" of Chaka Salt Lake · Sky Mirror is an important attempt by Ctrip and Chaka Salt Lake Scenic Area to stimulate destination cultural tourism consumption through "performance + tourism", and it is also to create an innovative and integrated "tourism ecological field" by seizing the new era of young consumer groups' tourism experience, immersion, reputation and cross-border.
Next, Ctrip will launch the global exhibition section, through the star performance, music festival, drama and other unique cultural characteristics of the performance products, the integration of performance and tourism elements, to provide tourists with a cultural performance experience to meet their individual needs, so that they can personally experience the beauty of culture during travel, so as to promote the scale of cultural consumption in travel. It brings new development opportunities for the destination cultural tourism industry.
