When the first ray of sunlight of the morning pierces through the mist of the Qaidam Basin and falls upon the surface of the Chaka Salt Lake. The salt crystals refracted fine, fragmented light, complementing the snow-capped peaks of the Qilian Mountains in the distance. Tourists from all over the country were holding cameras, capturing the moment when the "Mirror of the Sky" merged with the blue sky and white clouds.
The service staff in the scenic area greet tourists from all directions with smiles, being both warm and considerate. There are staff members who perform the "clank clank clank" of the train for tourists, there are "very enthusiastic" staff members who pick up the mobile phones dropped by tourists and then drop their own phones into the water, and there are "not afraid of the rain" staff members who take off their clothes in the rain and drape them over young tourists...
In recent years, the Sky Mirror · Chaka Salt Lake Scenic Area has been committed to the goal of creating a national 5A-level tourist attraction. With the core objective of "improving quality, optimizing service and strengthening brand", it has been fully promoting quality improvement and upgrading, creating distinctive landscapes, improving infrastructure and enhancing service quality. Hai Qingxue, the Party Secretary and Chairman of Xikang Culture and Tourism Company, stated that the creation of a 5A-level scenic area is an important practice of Xikang Culture and Tourism Company in earnestly implementing the arrangements of the Qinghai Provincial Committee of the Communist Party of China and the provincial government as well as the requirements of the provincial Department of Culture and Tourism, and fully integrating into the construction of an international ecological tourism destination. Based on the natural resource endowment of Chaka Salt Lake, the company has meticulously planned and carefully arranged, adhering to the principle of shaping tourism with culture and highlighting culture through tourism. Continue to promote the integrated development of "ecology + culture + tourism".
A "circuit board parking lot" with a sea of vehicles
Entering the parking lot of the Chaka Salt Lake Scenic Area, the 3,500 parking Spaces are orderly, and facilities such as new energy vehicle charging piles and barrier-free parking Spaces are all available. Smart services such as scanning codes to enter the park, intelligent navigation, and online ticket purchasing make the visit more efficient and convenient. The brand-new theme tour guide map leads tourists to the entrance of the scenic area, where they can transfer to new energy sightseeing vehicles or Thomas the Thomas Train to enter the core scenic area. These considerate measures bring convenience and warmth to tourists.
The grand theme salt sculptures in the Salt Sculpture Square attract tourists to stop and admire. These sculptures, themed around "Genghis Khan" and "Jingpo People", have been certified by the World Record Association as the "world's largest outdoor salt sculpture art complex", covering a total area of 30,000 square meters. When your fingertips gently touch the mottled patterns, it seems as if you can feel the warmth of a thousand years of history. Taking from the salt lake and adorning it, salt sculptures not only offer tourists the best sightseeing experience but also ingeniously combine local characteristics with ecological concepts, creating a unique landscape of Chaka Salt Lake.
A magnificent salt sculpture
As a concentrated carrier of natural and cultural resources, the quality of the ecological environment in scenic spots directly affects the quality of the landscape, the experience of tourists and their long-term development. The Sky Mirror · Chaka Salt Lake Scenic Area regards ecological protection as one of the core tasks of sustainable development. It has made efforts and efforts in ecological restoration and governance. For ten years, it has persisted in planting plants such as reeds, tamarisk, salt claw, salt horn grass, white thorn and gosum flower. The large area of reeds can not only regulate the climate and conserve water sources, It also provides a green home for birds to rest, forage and breed. Meanwhile, the sewage treatment system was upgraded, with 100% of the treated water reaching the first-class A standard. All the reclaimed water was reused for irrigating green plants, achieving mutual promotion and complementarity between ecology and tourism. Today, a 160,000-square-meter vegetation barrier stretches along the lakeside. More than 40 species of wild animals, including the black-necked crane, a first-class protected animal in China, the goantelopes, a second-class protected animal, the ruddy sheldrake, and the grey crane, breed and thrive here. The spectacular scene of the setting sun and flocks of birds flying together, and the salt water blending with the sky, has become a common occurrence, serving as an eternal witness to the harmonious coexistence of humans and nature.
A wild goose spreading its wings and flying
The beauty of nature, the charm of culture, and the prosperity of tourism, along with the harmonious blend of economic and ecological benefits, have continuously transformed "green mountains and clear waters" into "mountains of gold and silver".
A group of "Chaka Romance" salt sculptures in a blend of Tiffany blue and cream white
The lake water is like a mirror, reflecting the breathtaking scenery of snow-capped mountains and the starry river. Through a thousand years, the historical heritage of the camel bells ringing along the ancient Salt Horse Road has been passed down. Salt walking, starry sky photography, and DIY salt sculpture - the Ten-thousand-year-old salt Lake unlocks numerous ways to play, creating an endless stream of fun. Chaka Salt Station, Chaka Wind Station, Chaka Xia Station, Chaka Xue Station... In the landscape meticulously painted with salt as ink, there are Genghis Khan's warhorses and spears, ancient auspicious beasts from the Shan Hai Jing, the wind takes on a graceful figure here, the rosy clouds paint a romantic glow, and the snow becomes a gift for the four seasons.
The Chaka Wind Station Outlines the shape of the wind
While safeguarding the beauty of nature, the scenic area continuously optimizes its premium tour routes and improves the supporting facilities of core attractions such as the Salt Culture Museum and the outdoor Salt Sculpture Art cluster. Introduce distinctive experience projects such as NPC interaction and starry sky photography. The scenic area creates an immersive scene tourism experience in all aspects and from multiple perspectives, allowing tourists to see a new scene at every step and ensuring that every exploration is full of surprises and differences.
Service is the core competitiveness and warmth carrier of a scenic area. From the convenient guidance at the entrance of the park, the safety guarantee during the tour, to the patient answers during inquiries and the efficient response in emergencies, the smiling service runs through every detail.
The staff carried the young tourists off the cruise ship
Tourist thank-you letter
Medical rescue worker Wang Min arrived at the scene promptly with an emergency kit. She provided glucose and oxygen to Ms. Zhang, who had fainted and been injured due to altitude sickness and hypoglycemia. After coordinating with an ambulance, she was transferred to the Central Health Center of Chaka Town and then to the People's Hospital of Hainan Tibetan Autonomous Prefecture. The entire process took only over four hours. After receiving a request for help from a tourist who had lost an important item, Yang Yuanheng from the Smart Center immediately reviewed the surveillance footage and carefully examined it. He successfully located the position of the lost item and helped tourist Li Tong retrieve it. Yang Hongli at Qingyan Hotel provided considerate service to a couple of tourists from Qingdao, Shandong Province. Her meticulous care made the tourists feel the warmth of "home" in a foreign land...
Tourists receive warm and considerate services at the comprehensive service station
Jiang Lina, the deputy general manager of Xikang Culture and Tourism Company, stated that the company has carried out fundamental hardware repairs and reorganized the parking lot's circulation routes, adding lighting, area guidance signs, and parking areas for non-motorized vehicles, barrier-free facilities, taxis, campers, and charging vehicles. In terms of software, the facial recognition turnstile system has been upgraded, and self-service ticket vending machines in five languages have been added. Drones have been applied for inspection and safety alerts. The "Service Standards for Employees' Positions" manual has been revised, and the "Everyone Knows" pocket book has been compiled. A "six-in-one" service model has been created, enabling each employee to take on multiple responsibilities such as safety officer, waiter, cleaner, propagandist, mediator, and rescuer. Enhance tourist satisfaction through proactive and high-quality services.
The smiling face of the service at the shoe cover rental office
The Chaka Salt Lake Scenic Area has innovatively created the "Mirror Leading the Way" Party building brand, setting up 4 "Party Member Model Posts", 2 "Party Member Vanguard Posts" and 2 "Party Member Service Desks". Over 30 Party members have formed a volunteer service team, standing firm at key locations such as the parking lot, ticket gates and the small train platform, providing services including tour guidance, emergency rescue, order maintenance and safety guidance. The cumulative number of tourists served has exceeded 500,000. In terms of service details, the scenic area integrates the concepts of "smiling service" and "proactive service" throughout the entire process, implements the service standards of "Three lightnesses, Four diligence, Five hearts, and Six voices", and ensures that tourists' demands are responded to "instantly".
The vanguard of the Party members deep in the salt lake
According to statistics, since July alone, the scenic area has helped tourists retrieve 149 lost items such as mobile phones, wallets, cameras and schoolbags, rescued 178 tourists with altitude sickness, injuries or sudden illnesses, and received 12 thank-you letters and banners... A considerate reminder or a timely help can not only solve practical problems but also make tourists feel respected and cared for. This is not only a process-oriented management but also a humanized transmission. It is like an invisible thread, closely connecting landscape resources with tourists' demands, and ultimately transforming into the reputation of the scenic area, the flow of visitors and the driving force for its long-term development.
The warm answers and meticulous guidance at the tourist service center
The natural scenery and salt culture of Chaka Salt Lake attract an increasing number of tourists. Of course, our service must keep up with the reputation of Chaka Salt Lake. Zhou Qingyi, director of the operation department of Chaka Salt Lake Scenic Area, said that the scenic area has added seven new track trains with themes such as "snow leopard" and "Pallas's cat", seven electric vehicles with the mascot "Little Mirror and Little Ka", two speedboats and one 40-seat cruise ship. It has comprehensively optimized the tourist transportation system, added 5,184 square meters of sunshade and rain shelter facilities, and improved landmark scenic stones. Enhance core appeal and market competitiveness. Meanwhile, medical staff are on duty at medical rescue stations, equipped with ambulances and oxygen inhalation rooms to ensure the safety of tourists.
Take a "snow leopard" themed train to tour the scenic area
Late at night, people repaint the twinkling stars on the walking path, restore the busy figures of the cave grid, and maintain the small train wheels carefully and meticulously on a regular basis... These commitments hidden in the details have made "safety, comfort and warmth" the common impression that tourists have of the scenic area. Wherever tourists go, they are surrounded by warmth and followed by joy. Diligent cleaners, enthusiastic propagators, professional tour guides, warm-hearted rescue workers and strict safety officers greet every tourist with smiles, achieving zero-distance tourism services, full coverage of scenic area management and full response to tourists' demands. More and more tourists give a thumbs-up. Behind the improvement in satisfaction, It is a new cultural and tourism experience meticulously crafted by the scenic area and a constantly upgraded and transformed "beautiful scenery".
The "Little Mirror" tram is polished to a shine, and tourists are delighted to ride it
"Good scenery" and "good prospects for making money" may seem separated by mountains and rivers, but in fact, they are linked by cause and effect. "Good scenery" is the source of "good prospects for making money".
As the popularity of the Sky Mirror · Chaka Salt Lake Scenic Area keeps rising, more and more tourists are visiting and the business of merchants is getting better and better. Mr. Cao, a merchant in the scenic area, sincerely expressed his feelings. Through poverty alleviation projects such as the Yike Market and green plant cooperation, the scenic area has driven the development of nearly a thousand tourism-related enterprises in the surrounding areas, creating over 5,000 jobs. It has achieved a wonderful transformation from "rural areas into scenic spots, farmhouses into hotels, and farmers into tour guides". The annual income of tourism-related service industries has reached 500 million yuan. Just the cultural and creative products such as salt sculptures and fridge stickers launched by the "Chaka Salt Lake" cultural and creative store The annual sales amount to 80 million yuan. Not only are the merchants in the scenic area doing better and better, but the residents of Chaka Town have also become prosperous. The people of Chaka, who have relied on agriculture and animal husbandry for generations, have for the first time been able to make a living from ecology and tourism.
"Sky Mirror" in the cultural and creative store
The Sky Mirror · Chaka Salt Lake Scenic Area has attracted tourists and invigorated industries, transforming the "ecological appearance level" into "economic value", completing a vivid transformation from "pleasing the eyes" to "nurturing industries", and turning the gifts of nature into long-term benefits for the local area.
A bustling cultural and creative store in the scenic area
With clouds in the sky and salt everywhere, how could the Chaka Salt Lake be complete without a comprehensive display of its salt culture? The Chaka Salt Lake Scenic Area continuously explores the connotations of salt culture and innovatively sets up intangible cultural heritage experience scenarios. Tourists can transform into salt miners and use traditional tools such as back baskets and shovels to take on the challenge of making salt in a limited time. They can also immerse themselves in the annual Qinghai provincial intangible cultural heritage lake worship ceremony on the 15th day of the fifth lunar month, and understand the profound heritage of plateau folk customs. Meanwhile, the scenic area delves deeply into its unique cultural and geographical connotations, constantly enriching a series of study Tours, attracting a large number of primary and secondary school students to come to the scenic area for study Tours. It systematically showcases the formation, mining history and utilization value of salt, allowing students to experience salt-mining ships, various salt sculptures and salt paintings face-to-face, and gain a deeper understanding and recognition of salt-mining techniques and salt sculpture making. It has innovatively launched research and study projects such as the making of intangible cultural heritage sachets and the creation of lacquer fans, significantly enhancing the experience of tourists. As a result, it has been awarded the title of "Research and Study Practice Education Base for Primary and Secondary Schools in Qinghai Province" by the Department of Education of Qinghai Province.
The Salt Culture Museum attracts tourists to learn about the secrets of Chaka salt
A series of innovative measures for integrated development have made the scenic area very popular. From cultural experiences to cultural and creative shopping, from salt carving to salt water power generation, from folk custom experiences to the study of red history and culture, the practice of deeply integrating natural endowments and humanistic vitality has made "Sky Mirror" not only have an appearance level but also a connotation. It is writing a brand-new chapter of integrated development of culture and tourism with a brand-new posture.
The changes here are just too great! Taking children with you can not only enjoy a peaceful play but also gain a deeper understanding of the history of Daqing Salt and participate in the experience of intangible cultural heritage. The play experience is perfect!" Ms. Wang, a tourist, said excitedly.
An interesting study tour
Another highlight of Chaka Salt Lake's efforts to become a 5A-level scenic area is that the intelligent construction has equipped the scenic area with a "digital engine". By building the "Sky Mirror" smart tourism platform, functions such as online reservation, time-segmented entry, and flow monitoring are realized, with the daily reception capacity strictly controlled within 55,000 people. The full coverage of 5G networks enables tourists to share the beautiful scenery in real time. The electronic tour guide system offers explanations in four languages: Chinese, English, Japanese and Korean. By scanning the code, you can learn about the geological causes of the salt lake and the history of salt culture, providing tourists with a more profound and warm cultural and tourism experience. At the same time, an ecological environment monitoring system has been established to monitor indicators such as brine composition, air quality, and vegetation coverage rate 24 hours a day, achieving a win-win situation for ecological protection and tourism development.
The electronic large screen of the Smart Center
The silver waves sparkle, the white clouds float leisurely. In the distance, the Cangshan Mountains stand majestically, and the snow-capped mountains are reflected in the lake. All around, the grass is lush and green, and the flocks of sheep are like pearls scattered, creating a picturesque scene. From infrastructure to service management, from business model innovation to marketing upgrade, the Chaka Salt Lake Scenic Area is taking the opportunity of the 5A-level creation to fully integrate into the construction of an international eco-tourism destination. With one heart and one mind, it is working together to overcome difficulties, promoting the in-depth integration and innovative development of ecology, culture and tourism, and making the "Mirror of the Sky" Chaka Salt Lake shine with even more brilliant luster in the new era Inject hot energy into the development of the cultural and tourism industry in Qinghai and contribute to the high-quality development of the economy and society.
