Recently, Qinghai Daily special edition reported [Western mining: Innovative cultural and tourism integration, help the construction of international ecotourism destination - Sky Mirror Chaka Salt Lake Scenic area series activities detonate new vitality of the tourism market] Article, through "Industry + tourism, create a model of state-owned enterprise reform, light up the tourism brand, create a scenic spot" golden card ", create in-depth content IP, excavate the scenic spot "new, tide, play", innovative cultural and tourism integration, Promoting high-quality tourism development "four aspects of in-depth analysis of the demutation development of Chaka Salt Lake scenic spot.
In midsummer, the popularity of tourism in northwest China jumps. In order to promote the high-quality development of Qinghai tourism, actively maintain the harmonious environment of tourism, explore tourism cultural elements, and take multiple measures to stimulate the rejuvenation of the tourism market, Western Mining Group Co., Ltd. actively implements the decision-making and deployment of the provincial Party committee and the provincial government and the Haixi State Party Committee and the state government, bravely shoulders the social responsibility of state-owned enterprises, and actively responds to the tourism market demand. Relying on the rich cultural tourism resources of "Great Beauty Qinghai", we strive to create new experiences and new highlights of the sky mirror Chaka Salt Lake scenic spot, add a number of punch points, sightseeing and leisure projects, food supply stations and summer carnival series activities, to bring better tourism experience to tourists, so that cultural construction and tourism development "should be integrated, can be integrated," With culture shaping tourism, tourism complementing literature ", online and offline efforts to promote the construction of international eco-tourism destinations with high-quality development.
Industry + tourism, creating a model of state-owned enterprise reform
Chaka Salt Lake Scenic spot is located in Chaka Town, Wulan County, Haixi Mongolian and Tibetan Autonomous Prefecture. It has a history of more than 3,000 years of salt mining and is the core producing area of Daqing salt. The brine lake with the coexistence of solid and liquid reflects the blue sky, white clouds and rolling snow mountains in the lake, forming a beautiful scene of "water reflecting the sky, the sky is grounded, and people walking in the lake is like painting in the middle". It is known as the "mirror of the sky" in China, and is rated as one of the "55 places to go in life" by National Travel Geographic magazine.
The development and construction of Chaka Salt Lake scenic spot is an important measure for Western Mining Group Co., Ltd. to accelerate the transformation and upgrading of enterprises and enhance the core competitiveness of enterprises, and is also a new starting point for expanding the cultural tourism industry. Relying on the unique natural landscape of Chaka Salt Lake, the scenic spot adheres to the development concept of "development in protection, protection in development", explores the "industry + tourism" model on the basis of salt production, builds a "mirror of the sky" tourism brand, and actively integrates into the construction of international eco-tourism destinations.
In order to realize the scientific, green and sustainable development of Chaka Salt Lake Scenic spot, the restoration and leveling of wetlands in the scenic spot, greening and planting have been carried out by means of soil change, laying isolation film, etc. The restoration and leveling of wetlands in the scenic spot, the land of 165,000 square meters and the green area of 59,300 square meters have been carried out. 2.538 million seedlings of all kinds were planted, and the planting area was 101,500 square meters, and the environmental quality of the scenic spot was improving day by day.
Chaka Salt Lake scenic area focuses on the goal of improving the ecological environment, and builds a high-standard sewage treatment plant to effectively protect the water ecology of the salt lake. With the progress of ecological protection and green development, the ecological environment of Chaka Salt Lake continues to improve, attracting more than 40 kinds of wild animals such as red duck and goose-throated antelope to breed and live here.
It is understood that since this year, in order to continue to build the great beauty Qinghai tourism brand and strive to improve the reputation of Qinghai tourism, Chaka Salt Lake scenic spot has carried out a number of measures to improve quality and efficiency and "lead customers into green" to comprehensively improve the quality of service. External policies and incentive mechanisms are implemented, preferential ticketing policies are implemented through important nodes, and thousands of tourist recommended official scenic spots are recruited and rewarded, so as to promote the sound development of tourism information in Qinghai. Fully implement humanized services, add oxygen absorption stations along the tourist tour line to meet the needs of tourists, add sunshade rest areas and rest seats, and cover multi-point self-service vending machine services; Improve the service standards of party members, and provide tourists with hot water, umbrellas, emergency aid, sewing kits and other urgently needed goods. At the same time, the operation time is extended according to the passenger flow, and the quality of tourists is guaranteed, so that tourists from all over the world can have an unforgettable trip with the beautiful sky mirror, and meet the most beautiful themselves here.
Light up the tourism brand and create the "golden card" of the scenic spot
The tourist circle of young people is no longer "punch a card" and "take a picture" to lead customers to go. It is understood that Qinghai has attracted more tourists from the post-90s and post-00s this summer, with an increase of 120% compared to last year.
It is understood that this year's Chaka Salt Lake scenic area provides tourists with a new experience, including romantic sky mirror water train, Chaka Salt Lake cultural and creative shop, rainbow Bridge, ethereal heart mirror, bird's nest seat, guardian heart, an arrow through the heart, I love the tea card, 3059 landmarks, large salt carving art groups and other punch points. According to the characteristics of Daqing salt, the research tour projects such as salt carving DIY and salt painting have been developed, and the special food supply stations such as Chaka Salt Lake cultural and creative ice cream and Daqing salt ice cream have been launched, adding new impetus to the development of cultural tourism industry in Chaka Salt Lake scenic area.
At the same time, IN order to attract more tourists to experience the beauty of summer Chaka Salt Lake, from July 1 to August 6, Chaka Salt Lake Scenic Area and Ctrip jointly opened the "Tide play Midsummer in Chaka" 2023 Chaka Salt Lake Carnival summer activity, and jointly created a grand seasonal activity with young elements such as national tide, Hanfu, animation, mobile games, flash mobbing, music, etc. Through a collection of Hanfu festival, animation festival, music festival in one of the unprecedented scale of the series of theme activities, detonating the great Northwest summer tourism market.
"Tide play Midsummer IN Chaka" 2023 Chaka Salt Lake Carnival summer activities opened only one week, the official topic # tide play midsummer tea card #, the whole network exposure reached 300 million times, attracting more than 10,000 people to Chaka Salt Lake scenic area to participate in interaction.
As a golden card of Qinghai tourism, Chaka Salt Lake Scenic spot has gradually ushered in the peak period of tourism, with an average daily number of tourists reaching nearly 20,000. As of early July, the number of tourists has exceeded 500,000.
Create deep content IP, mining scenic spots "new, tide, play"
Entering July, the Chaka Salt Lake scenic area presents a hot scene. Visitors enjoy the unique scenery of the water and sky in the core sightseeing area, and the dim snow of Kunlun Mountains and Qilian Mountains is reflected in the lake to make people feel cool. In the Sky Mirror Square, the national style dance, the national style costume show, the second Yuan dance, the band performance, the simple flower contest and other wonderful shows were staged one by one, and the interactive games such as fireworks in the downtown area, the secret scene of the West Queen Mother script tour, the legendary King Court, the Khan's great point soldier, the outer Battle Poetry, the Sound of the story, and the Mongolian style won bursts of applause. It presents an exquisite cultural feast for tourists. Every day during the Hanfu Festival, from 10 am to 7 PM, cultural activities are exciting.
The series of events will run from July 1 to August 6. From July 1 to July 14, the "Green Shadow Nifang Mirror into the Tea Card" Hanfu Festival, with the theme of Chu, Tang, Song and Ming Dynasty shows, will bring Hanfu national style Grand appreciation, Hanfu catwalk, Hanfu parade, national style dance flash mob performance, Hanfu KOL exclusive meeting, Plain people flower Kui competition, sacrifice lake ceremony, West Queen Mother secret treasure script interactive experience, NPC special interaction and other activities.
From July 18 to July 31, the "Midsummer Adventure wold Tea Card" animation festival, combined with the "Fight to break the Sky" set the task of punching in, and jointly open a miracle journey belonging to tourists.
At the same time, we cooperate with "Tencent King Life" to carry out player competition, experience the game competition under the blue sky and white clouds, interactive games to break through the dimensional barrier, interactive animation and the real world, and ubiquitous NPC special interaction to bring special experience.
From August 5 to August 6, the "Chaka Salt Lake · Sky Mirror Echo Music Festival" will open a two-day music festival, which will invite well-known domestic artists and bands, combined with the support of Ctrip music brand, to create an exclusive music brand of Chaka Salt Lake Scenic spot.
"Tide Play IN Chaka in Midsummer" is the theme and cultural theme of the event. It is the development direction of Western Mining Group Co., Ltd. to integrate culture and tourism, and continue to inject vivid cultural innovation into the Chaka Salt Lake scenic spot; It is also the in-depth cooperation between Ctrip and Chaka Salt Lake Scenic Spot in the areas of platform operation, cultural project output, diversified marketing and promotion, and the joint development and creation of cultural activity IP of the scenic spot. While continuing to explore the cultural tourism content of Chaka Salt Lake Scenic spot, it constantly attracts the majority of young tourism groups to pay attention to the development and cultural innovation of the scenic spot.
We will innovate the integration of culture and tourism and promote high-quality tourism development
While constantly improving the hardware facilities, we are also constantly excavating and organizing the historical and cultural connotations, taking the integration of culture and tourism as the development direction, and taking it as our responsibility to promote cultural self-confidence, enhance the influence of the spread of Chinese civilization, and cast a new glory of socialist culture. We will continue to cast the soul of Chaka Salt Lake Scenic Spot and create cultural and tourism projects with ingenuity. Inject vivid cultural innovation points into Qinghai tourism, effectively increase tourists' cultural experience, and enrich the product activity system of Qinghai tourism.
Chaka Salt Lake Scenic Area has always been adhering to the needs of tourists as the center, while implementing the concept of ecological and environmental protection, constantly enrich the scenic experience projects, develop various forms of cultural and creative products, actively cultivate new forms and models of tourism culture, constantly improve tourists' experience and satisfaction, and actively integrate into the practice of creating an international eco-tourism destination.
At the same time, through a series of activities such as poetry festival, Hanfu Festival and photography festival, Chaka Salt Lake and Yiwuhu Poplar Forest are also showing their cultural charm in their own ways. In the future, the two major scenic spots will continue to launch a variety of cultural activities through a variety of ways to make the Chaka Salt Lake scenic spot and Yiwuhu Poplar Forest scenic spot become a first-class domestic tourist destination with culture and connotation.
